sells Spencer Marston pool tables. However, when we wanted to begin selling wholesale to distributors we needed a new brand name to sell them under, hence Baxter was born to allow third party retailers to sell pool tables without competing against

On a different level, we started and finished the project within five hours, as the site was needed swiftly to close a significant sale.

The design is centric around phrases and photos that encapsulate the billiard experience. It was an eye-opening experiment in hyper-brand creation and website design.